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Gen Bus Feb 2018 - "When is it Necessary to Hire a Public Relations Firm"

Gen Bus Feb 2018 - "When is it Necessary to Hire a Public Relations Firm"

Gen Bus Feb 2018 - "When is it Necessary to Hire a Public Relations Firm"

Excerpt


When is it Necessary to Hire a Public Relations Firm



When it comes to organizations getting the word out, using internal public relations professionals can be quite effective. But how do you know when it is necessary to retain the services of an outside PR firm?

One important step in determining if you should hire an external PR company is to have a goal in mind. Is a brand-new company being launched? Is a PR campaign necessary to win back customers after the rebranding of a new bar or a remodeled store?

Depending on the need, a PR agency might be more helpful because they are experienced in pitching to prominent bloggers and journalists about a new product or service. If it's a construction business looking to hire a PR agency, for example, but the agency has most of its contacts within the restaurant industry, it's not going to be as fruitful...


Contents:



  • 500 to 700 words

  • copy edited and proof read

  • usage for two urls/websites

  • usage for email newsletter up to 3000 sends

  • requirement please add dynamicpost@service2client.com to your email send list

  • usage for print newsletters up to 3000 copys

  • canonical link included in download


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