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Gen Bus Setp 2017 - "Strategies to Run a Localized and Location-Based Marketing Campaign"

Gen Bus Setp 2017 - "Strategies to Run a Localized and Location-Based Marketing Campaign"

Gen Bus Setp 2017 - "Strategies to Run a Localized and Location-Based Marketing Campaign"

Excerpt


What Matters More: IQ or EQ?



The potential for localized and location-based marketing is high – especially with estimates of retail sales from “beacon-triggered messages”, which grew from $4.1 billion to $44.4 billion between 2015 and 2016, according to Statista. Coupled with 77 percent of U.S. citizens having a smartphone, based on a November 2016 Pew Research Center survey, the ability to reach consumers is the best it's ever been[P1] . With technology and smartphones making sales ripe, how can businesses make the most of localized and location-based marketing to reach consumers and business clients?


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