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Gen Bus Apr 2012 - "Branding Your Small Business"

Gen Bus Apr 2012 - "Branding Your Small Business"

Gen Bus Apr 2012 - "Branding Your Small Business"

Excerpt


Branding Your Small Business


Small business owners know that they must attract and retain customers, sell their products or services, and provide good customer service. But threaded through all of this is a single, overarching concept: branding. Without investing the necessary resources in a well-researched brand that uniquely defines who you are and what you offer to your customer base, your business could flounder. In contrast, establishing a successful brand will help burn your business identity into the memories of potential clients and enhance customer loyalty.


 


 




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