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Gen Bus May 2015 - "How to Market to Baby Boomers"

Gen Bus May 2015 - "How to Market to Baby Boomers"

Gen Bus May 2015 - "How to Market to Baby Boomers"

Excerpt


How to Market to Baby Boomers



Marketing to consumers born between 1946 and 1964, otherwise known as Baby Boomers, can be a boon or a bust. Once a target demographic, technology has naturally led to businesses targeting younger generations, including Millennials. However, there is still plenty of marketing and business opportunity that companies can accomplish with the Baby Boomer generation.


 


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