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Gen Bus Nov 2016 - "Branding Considerations: What goes into the Naming Process?"

Gen Bus Nov 2016 - "Branding Considerations: What goes into the Naming Process?"

Gen Bus Nov 2016 - "Branding Considerations: What goes into the Naming Process?"

Excerpt


Branding Considerations: What goes into the Naming Process?



One of the first steps in conceptualizing and building a business is branding. An important component in branding a business is creating a name that makes a great first and lasting impression. For many startups, especially in the Internet Age, it’s critical to get the name right the first time around, especially when domain names and social media platforms are fiercely competitive.


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