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Tech Aug 2012 - "Technology: How Small Businesses Survive Search Engine Tweaks"

Tech Aug 2012 - "Technology: How Small Businesses Survive Search Engine Tweaks"

Tech Aug 2012 - "Technology: How Small Businesses Survive Search Engine Tweaks"

Excerpt


Technology: Spear Phishing - An Insidious Tactic Targets the Scam-Savvy



Google has again changed the way its search engine ranks websites in an effort to counteract sites suspected of boosting their ratings by dubious means. When this change took effect, many small business operators, innocent of such tactics, found their websites way down in the rankings. Constant tweaks to the way search engines rank websites on the Internet is especially bothersome to small business owners, who don’t have technology departments to monitor and address such issues quickly. Often entrepreneurs only discover they have a problem when they see that their web traffic is down significantly or when sales nosedive.


 


 



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