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Tech Jan 2009 - "Technology: PR Online—Simple and Cost Effective"

Tech Jan 2009 - "Technology: PR Online—Simple and Cost Effective"

Tech Jan 2009 - "Technology: PR Online—Simple and Cost Effective"

Excerpt


Technology: PR Online—Simple and Cost Effective


The Internet enables small business owners to handle many tasks in-house that previously would have required hiring a specialist or outsourcing the project. Thanks to the proliferation of websites, and wide scale access to the Internet, you don’t need to be a marketing professional to launch and manage an online public relations (PR) campaign. PR, as savvy marketers know, can achieve results that advertising cannot. Specifically, when a product or service is featured in an article—or in editorial copy—rather than in a paid ad, consumers tend to pay more attention to it. Third party endorsement—in the form of an article or story—tends to have more credibility with readers/viewers than advertising. If you’re not using online PR to support your business, you are missing an opportunity to gain the attention of potential customers and to support your sales efforts.


 



 



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