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Tech Mar 2011 - "Technology: Turning Online Prospects into Clients"

Tech Mar 2011 - "Technology: Turning Online Prospects into Clients"

Tech Mar 2011 - "Technology: Turning Online Prospects into Clients"

Excerpt


Technology: Turning Online Prospects into Clients



If visitors to your website far outnumber actual sales of goods and services, it might be time to take steps to improve conversion rates. E-commerce has changed all the rules when it comes to sales cycles and customers’ buying options and habits. Estimates suggest that more than 80 percent of online shoppers (goods and services) who start a transaction abandon it before actually buying. Comparative shopping on the web is easy because of the increased sophistication of search engines; as a result, many online shoppers will visit four to five similar sites within a 30- to 40-minute period when looking to make a purchase.


 


 



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