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Tech May 2014 - "Google Search Changes Create a Storm in a Teacup"

Tech May 2014 - "Google Search Changes Create a Storm in a Teacup"

Tech May 2014 - "Google Search Changes Create a Storm in a Teacup"

Excerpt


Google Search Changes Create a Storm in a Teacup



Ever since Google prohibited webmasters from tracking which keywords were driving traffic to their websites from Google, e-marketers have been waiting for the other shoe to drop. In early April, it did. Google announced it would be “extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.” It helps when reading Google’s announcement to recall that SSL is an encryption protocol designed to provide an extra security over the Internet http, and when https appears in the browser headline, it’s SSL that provides security. In brief, SSL prevents other people who are using the Internet from reading the information that travels to your browser.


 



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