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Tech Sep 2014 - "Making Social Media Marketing Really Count"

Tech Sep 2014 - "Making Social Media Marketing Really Count"

Tech Sep 2014 - "Making Social Media Marketing Really Count"

Excerpt


Making Social Media Marketing Really Count


Social media marketing is a tool many entrepreneurs just cannot ignore. However, the cost and time required can be difficult for marketers with relatively small marketing resources. The average cost of an ad on Facebook has increased by a whopping 123 percent in just one year. Facebook justified the increase by saying it is providing even more value. According to its Chief Financial Officer in a review of the company’s earnings, Facebook is “making…ad units better and better, more relevant and targeted for the people who use Facebook, as well as marketers.” Maybe, but the competition for ad space has intensified, and Facebook sells space to the highest bidder. A year ago some 1 million companies (of all sizes) advertised on Facebook. Today, that figure is closer to 1.5 million.


  



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