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Tip Sep 2010 - "Tips: New Business on a Budget"

Tip Sep 2010 - "Tips: New Business on a Budget"

Tip Sep 2010 - "Tips: New Business on a Budget"

Excerpt


Tips: New Business on a Budget



One of life’s many ironies is that you need a solid marketing budget when economic times require you (and everyone else) to tighten the purse strings. To be effective, marketing requires the right mix of reach and frequency – or to put it in succinctly, a series of ads in the right mix of media (print, radio, TV, web-based, social media, etc.) supported by direct marketing (mailers, brochures, email campaigns) and public relations. Traditional marketing/promotional campaigns can be expensive. However, challenging times can be a great catalyst for innovative thinking. Here are a few tactics to reach potential clients without spending a lot, though most do require some investment of your time.


 


 


 



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